NAIA Approves Name, Image and Likeness Legislation

The NAIA has become the first college sports organization to allow student-athletes to receive compensation for the use of their name, image, or likeness.

This action takes effect immediately.

As a result, an NAIA student-athlete will be permitted to be compensated if they are promoting a local business, providing instruction, signing autographs, or making an appearance on a radio show, as examples.

This does NOT mean that NAIA student-athletes will be able to receive compensation from their university (other than the value of their scholarship).

However, they will be allowed to identify themselves as a student-athlete and can name their university in any promotional activities or appearances, while also being able to receive payment for those activities.

If you have any questions regarding this topic, call us at 913-766-1235 or send an email to