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NCAA Update on Name, Likeness and Image Study

At the NCAA Annual Convention last week in Anaheim, the Division I Board of Directors and other leadership committees received an update from the committee studying the NCAA rules which will permit athletes to receive compensation for the use of their name, image or likeness (commonly referred to as NIL in social media).

The Board of Directors and leadership committees reaffirmed the following principles that will be used to guide the development of proposed legislation:

  • Student-athletes should not become employees of their schools
  • The rules regarding name, image, and likeness should be transparent and enforceable for all sports equally.
  • These rules should protect the recruiting process, as well as opportunities for women equally to those for male athletes.
  • College athletes should have the same access to opportunities as their peers who don’t participate in college sports as long as fairness in the recruiting process is protected.

Broad legislative concepts are due to be developed and available for discussion and debate within the Division I membership by the end of April.

Actual proposed rule changes which will lay out the specific conditions and guidelines for athletes to receive such compensation will likely not be publicized until late summer or next Fall. Broad legislative concepts are due to be developed and available for discussion and debate within the Division I membership by the end of April.

We will keep you updated as we learn more.